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New consumerism (Spanish)

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Tanco, Steve August
June 15, 2016
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Citation

Tanco and August (2016a, June 15). New consumerism (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-consumerism-spanish-